A structured 100-point evaluation that reveals how professional, credible, visible, responsive, and customer-ready your local business appears.
High Trust • High Visibility • High Impact
Experience, portfolio, certifications & proof
Business location, service coverage, local relevance
Website quality, content, SEO, brand presentation
Reviews, ratings, testimonials, public sentiment
Contact ease, response time, communication
Licensing, insurance, registrations, compliance
PLOCAL badges help turn evaluated business strengths into clear visual signals. Each badge highlights a specific quality, capability, or verified attribute that can be understood at a glance.
A core PLOCAL badge designed to provide a clear visual signal that a business has gone through the applicable PLOCAL evaluation process.
Explore examples from the PLOCAL badge system. Hover over a badge to bring it into focus.
PLOCAL keeps the evaluation framework separate from promotional outcomes so the meaning of each signal stays clear.
Payment covers the work of evaluating a business. It never buys a better outcome. This is a core PLOCAL rule.
Find answers to common questions about how the ProScore works, how businesses are evaluated, and why the system is built on consistent, transparent standards.
The PLOCAL ProScore is a structured 100-point evaluation that shows how professionally, credibly, visibly, responsively, and customer-ready a local business appears.
PLOCAL uses six fixed, weighted criteria. Each criterion contributes a defined number of points, and together they produce a total possible score of 100.
No. Payment covers the work required to perform the evaluation. It never purchases a better score, higher ranking, recommendation, or preferential treatment.
No. Badges are earned only when an evaluation result supports the corresponding recognition. Paying for an evaluation does not guarantee verification or a badge.
PLOCAL may mark the evaluation as incomplete, request additional factual information, or leave a criterion unresolved rather than inventing or assuming data.
A business may be reevaluated when meaningful information changes or according to PLOCAL’s reevaluation policies. A new review does not guarantee a higher result.
No evaluation can guarantee every future customer experience. The ProScore summarizes the information and trust signals available at the time of evaluation to help users make more informed decisions.
